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Twitpoker for success

How can a small new business with zero brand presence on social media gain over 1.5 million impressions in one day? Well, looks like gambling is the answer… Pick five influential tweeters, put them...

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The subtitles hijack

Here comes a fantastic, barely legal, example of disruptive (and free) media placement. The right message, at the right time, to the right audience. This is the winning trick of media planning and...

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